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Why adezen is building an analog world in a digital era in 2026
Is going analog feasible in a digital world? Or is it just a trend that is to die soon enough.
Well, it might be the new glam or people are just done with the doom scrolling and algorithm changes that has forced them into a brain-rot. And the solution, going analog.
To us, at adezen, returning to analog world or having most of our basic tools analog, helps in clear thinking. And that is one of the reasons why we maintain some of our work analog.
What does an analog world mean for adezen?
Going analog was not something we planned as a strategy or a trend.
Most of our habits were analog. We prefer reading hardcopy books or changing the Kindle settings that resembles a book, we have our to-do list on pen and paper, we discuss our strategies on a chart and so on.
Even this blog was initially written on pen and paper. It was later photographed and transcribed into a document digitally and later posted online. This helps us retain a hard copy as well as an edited soft copy.
But before writing, we did the research on keywords, noted them down (of course pen and paper) and then started writing the blog. So we are not fighting against digital tools. We are working with it. But they are just tools. They are used for helping us. Our thinking is not delegated to any AI.
The reason for doing this is to get into a flow without being autocorrected or grammar policed and to avoid the screen for a considerable amount of time while getting the work done. We also noticed that there was lesser Writer's Block while doing pen and paper compared to typing on screen. Of course, they are personal preferences. To me, this is faster and more focussed compared to typing the first draft on screen.
This has been a practice for some time, and therefore it never feels forced upon us.
You would be surprised because Sam Altman, the person who made ChatGPT the go to option for most of us, uses a spiral notebook and pen to think. Don't believe us? Check this video out.
adezen's visiting card story
adezen’s visiting card is also minimally printed. And that was intentional. The logo is punched manually in small batches on the visiting card. Every time we share a visiting card with someone, we write their name on it. This may sound childish and scrappy but most of the people we shared our visiting card to in this manner felt it as a warm gesture. This is adezen's small but effective way of moving into a human-centered design. A human-centered identity. An identity for ourselves when mass production is the norm.
adezen also strives to make our long-term contract copy to be typed in a typewriter and sent by mail. Right now we are working towards making this happen, however due to urgency and faster approvals, we do this digitally now. Our plan is to make this at least a checking in pattern with our clients to send them letters that are typed for them, individually word by word.
That's the philosophy of adezen to navigate through a digital world, with analog methods. Not as a trend, but to make the human connection meaningful.
written by Sruthi Venugopal, Managing Partner, adezen.